Paid AI adoption in the UK, measured monthly from de-identified bank and card payments. Supported by the Centre for Competitive Advantage in the Global Economy (CAGE).

Monthly data on paid AI adoption in the UK

Download the series behind the paper: paid AI users per 1,000 UK adults, spending shares by provider, and breakdowns by age, gender, income and region. The data pack is free. We publish a new release every month.

Release 2026-07 · covers August 2022 to July 2026 · released 30 October 2026

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How often do you update the data pack?: Every month. Subscribers get an email with a download link when each release is out.
Can I get finer breakdowns?: The public data pack stops at broad groups to protect privacy. For research collaborations, email Peter.Lambert@warwick.ac.uk.
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What is in the data pack

Every release contains the same files, so code written for one release works on the next.

ai_users_monthly.csvPaid AI users per 1,000 UK adults by month: best estimate with 95% interval, lower bound from direct payments, paid AI users by provider, and provider shares of subscribers.
ai_spending_monthly.csvAI subscription spending per adult and each provider's share of spending, by month.
ai_users_by_group_monthly.csvPaid AI users per 1,000 adults by month, by sex, age band, income band and UK region.
cross_section.csvAdoption by age, sex, income, region, occupation, industry and price tier for the paper's reference periods.
whopaysforai_datapack.xlsxAll of the above in one spreadsheet, with a notes sheet.
README.md and codebook.csvDefinitions, sources and a description of every column.

Terms of use

The data are free to use for research, teaching, journalism and policy work under a Creative Commons Attribution-NonCommercial 4.0 licence.
Please cite the paper: Datta, Lambert and Schneider (2026), Who Pays for AI?
The data pack holds aggregates only. No published figure rests on fewer than 10 accounts.
Each release re-estimates earlier months, so figures for past months can change slightly between releases.